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Increase Your E-commerce Sales With SMS Marketing

Is abandoned cart making a big hole into your e-commerce business revenue?

Cart abandonment is a common challenge faced by most e-commerce businesses. In fact, research shows that about 65% of the online shopping carts are abandoned.

A study found that about 60% of the shoppers have abandoned the cart because they were just browsing or not ready to buy. However, there are significant other 40% shoppers who could not complete the transaction due to several issues at the e-commerce site or some other urgent work pop up at their end. These types of cart abandonment can be converted into sales with some effective SMS Marketing.

Three ideas to Integrate SMS into Your Abandoned Cart Recovery strategies.

 

1. Time-sensitive SMS Notification

Send a friendly, time-sensitive notification – last chance to order your favourite product. A reminder SMS with a quick link to directly jump back on the cart page and allowing user to continue with the purchase.

2. Reminder with an offer or a discount code

Sometimes it’s a good option to offer a discount on abandoned cart items for a bundle purchase. instead of spoiling your buyers by offering a regular discount, you may bundle up the offer to motivate the buyer to complete the buy process with some extra products at a discounted rate.

3. Extend a supporting hand to make the purchase easy.

In case the items in the cart are expensive or if you are selling a customized solutions, you can send an SMS reminder sharing a number or a link to FAQ’s for buyer to get more information on the product and make informed decision.

If you are looking for a DLT compliant SMS Service provider, you may like to visit our services page to know features and benefits of SMS Marketing Services. 

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