𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻𝗰𝗹𝘂𝗱𝗲 𝗼𝗽𝘁-𝗼𝘂𝘁 𝗼𝗽𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗦𝗠𝗦 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻?

SMS marketing is highly regulated in India, especially after the introduction of distributed ledger technology i.e. DLT. As such, it’s important to follow the rules while asking for customer’s permission to contact them and to opt out from the contact list easily.

𝙎𝙈𝙎 𝙤𝙥𝙩-𝙤𝙪𝙩
As per guidelines and industry best practices brand should send opt-out instructions on a regular basis to its customers. It’s a crucial step in building 𝒂𝒏 𝒆𝒏𝒈𝒂𝒈𝒆𝒅 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒚 and avoid getting black listed by the customers who may no longer need your product. Also, this activity reduces the instances of DND complain.

Some of the simple opt-out options are auto reply SMS with keywords STOP BK, END BK, CANCEL BK, etc.Another popular and easy solution is “Missed call to opt-out”

To ensure that opt-out customers does not receive any future communication, add their numbers to the opt-out list present under SMS Application. This check will ensure that even if the customer number gets added to the campaign list, message will not be sent to that number.