Business Karma Marketing is happy to share the successful execution of mobile marketing strategy for Aahar in partnership with Aakar Exhibition.
AAHAR - The International Food & Hospitality Fair is a flagship B2B event organized by India Trade Promotion Organisation (ITPO), the premier trade promotion body of the Government of India. The 37th edition of the event was organised on March 14-18, 2023 at the iconic venue of Pragati Maidan (New Delhi).
As an essential part of exhibition promotion action plan, mobile marketing strategies plays an important role and drives rich benefits when implemented after research.
The competition in the exhibition business is tough. With an aim to boost catalogue download activity and an appeal to younger demographics, Aakar Exhibitions have smartly used the Missed Call number service in their recently concluded (Exhibition Name). A dedicated missed call number was activated for the exhibiting companies and a placard was placed at the stall inviting business visitors to give a missed call on a particular number to download the brochure.
This was one of the very few innovative mobile marketing solutions implemented by the exhibitors in the recent times. The campaign was widely successful and helped business visitors gather valuable information about the product and solutions offered by the brands. Since it was on online copy, visitors can refer to it any time in the future.
The mobile number data of the business visitors can help brands reach out to the interested prospects in the future. Also help them build a future funnel of in-market buyers.
